HOW TO MAKE A LASTING IMPRESSION ON YOUR DONORS WITH YOUR WEBSITE
Leveraging the few moments or minutes you have a visitor on your website to make a listing impression is KEY. But how do you do it? How do you get them to remember you and come back?
Let’s chat this week about how to use your charity website to create a lasting impression for your donors.
TOP 4 DO’S + DON’TS FOR YOUR CHARITY’S HOMEPAGE
You might be going back and forth on whether or not you need your website needs an update. It’s a common back and forth that happens. Many NPOs delay and delay and never really know which direction they should lean.
So, today we will discuss the 4 signs and my checklist I use to help a nonprofit determine if their funds SHOULD even be used for a redesign at any given time.
4 SIGNS ITS TIME FOR A REDESIGN ON YOUR CHARITY WEBSITE
You might be going back and forth on whether or not you need your website needs an update. It’s a common back and forth that happens. Many NPOs delay and delay and never really know which direction they should lean.
So, today we will discuss the 4 signs and my checklist I use to help a nonprofit determine if their funds SHOULD even be used for a redesign at any given time.
SQUARESPACE UPDATE TO 7.1 EDITOR | FLUID ENGINE
The web designer world has been a BUZZZ with news about this Fluid Engine update. This is a new upgrade/update that Squarespace is rolling out to newer 7.1 sites. So to all my clients who are on 7.1 or any internet browsers… let’s discuss the what this means and how to buy some time as bigs get sorted out.
5 CHARITY CALLS TO ACTION THAT YOU CAN STEAL
Sometimes you brain just “can’t” anymore. I get it. So here is some effective CALLS TO ACTION that are exclusively for non profits that get donors to CLICK.
This week, you have full permission to STEAL these CTAs for your charity! Feel free to tweak them with your keywords too for added impact.
10 PAGES YOUR CHARITY WEBSITE MUST HAVE
So you might be wondering what exactly your website needs as a charity? Well there are lots of features that we need as charities. Compliance items like Userway for ADA and Equity Statements but what about the actual meat and bones?
Let’s walk thru the MUST HAVE pages EVERY charity website needs to have on their website.
4 REASONS WHY EVERY NONPROFIT NEEDS A BANGING WEBSITE
There are many reasons why any business, entity or organization might need a website but here are the reasons a Charity or Nonprofit truly needs one.
This week, let’s walk thru the reasons you will bring to your board when asking for funding for website and digital presence.
SPOTLIGHT - PATH TO COLLEGE
SPOTLIGHT - Path To College Another redesign to go over this week! How fun is that?! I had so much fun working with dear friends and the powerhouses at Path to College. Check out how we turned the original site that I designed + they had maintained for years, into something that now has exponential growth built in. This is going to be their home and structure for many years to come.
SPOTLIGHT - ERASE PTSD NOW
SPOTLIGHT - Erase PTSD Now This Week we will go over a fun and furious redesign of a new charity that is near and dear to my heart. Check out how we turned the site from basic to a DONOR FOCUSED dream that is clarified, organized and ready to scale with the nonprofit.
7 THINGS TO DO WHEN YOUR DESIGNER DOESN’T UNDERSTAND WHAT YOU WANT
As designers, we often pride ourselves as being EXPERT readers and intuitive listeners. We can often extract the smallest nuance from a discussion and turn it into a key aspect of a design concept, making you fall in-love with it and you don’t even know why. It’s a beautiful gift but sometimes, even us designer’s can get lost and the best communication intentions can get lost in translation.
This week I wanted to give you all the best ways to approach ANY design project when things just aren't translating well.
4 WAYS A PROFESSIONAL DONOR FOCUSED WEBSITE CAN LEVEL UP YOUR CHARITY
When I ask my clients their top three actions they want someone to take on their website…DONATE is always number 1 or #2. As a charity, there is obviously a practical reason for this but have you stopped to think more about why and how focusing your website to be donor focused will level up your visitor experience as a whole?
This week we explore the ways a donor focused website supports ALL desired actions for your charity (not just a donation).
NONPROFITS: HOW TO USE ASANA TO GET ORGANIZED
We all have our preferences but one thing I pride myself on as a provider for NPO’s is helping you find cost effective (*cough*) FREE options where you can that make your life easier. You should be organized, streamlined, automated and as stress-free as possible in the tech sense so YOU can get back to changing the world.
One of my favorite task management tools is ASANA. And this week, I cant wait to show you how a charity can set this up to get your nonprofit grooving like a Trevor Hall jam.
BEHIND THE SCENES: Non Profit Client Branding Guidelines
Get a look BEHIND THE SCENES at my branding guidelines. This is the roadmap and guide on how to keep your branding identity aligned after I provide all of the beautiful logo variations that I sent over after a branding project. REMEMBER THIS BLOG WHERE WE WENT OVER ALL THAT I PROVIDE?
These guidelines have been refined year after year, with over a decade of revisions to truly communicate exactly what others need to know to beautifully execute your brand… from this moment forward. I LOATHE as a designer to get a LOTR-sized stack of branding guidelines that I will never read. They are redundant and often times contradict themselves. My version is concise and lets other designers, printers and creators know what they need to stay on brand.
A WEEK DOWN - BECAUSE OF THE UPS + DOWNS
This past week and a half has been a rollercoaster for sure. I set my blog and business up to run while my little family took a much needed break only to come back to a more tired and ill doggy who we needed to say “goodbye”.
I have been intentional in saying up to date with this blog weekly and will continue to do so but this week, I just dont have it in me… and that’s ok!
SO TODAY, INSTEAD, HUG YOUR LOVED ONES TIGHTER + GIVE THOSE BEAR HUGS TO YOUR FUR BABIES. BE READY FOR MORE SASS AND TIPS NEXT WEEK BECAUSE THIS GIRL ISN’T GOING ANYWHERE.
6 THINGS I NEED FROM YOUR NPO BEFORE I CAN BUILD YOUR WEBSITE
Yeah, its never easy to compile the items needed for a website, even a redesign. MANY clients underestimate the work and time it takes to compile everything. So why do I make you gather all the things below?
Because I am not you. You are the expert and angel who is making the world a better place through your cause.
YES, COULD I SPEND HUNDREDS OF HOURS LEARNING EVERYTHING ABOUT YOUR CHARITY AND THEN PULL THIS ALL MYSELF, SURE… BUT THE COST WOULD BE IMPOSSIBLE FOR EVERYONE. So to pass on savings to you, I have streamlined the process to make it as painless as possible.
8 PLACES TO PUT YOUR NEW CHARITY LOGO
Now that you got a snazzy new logo for your nonprofit, either from my FREEBIE, or from myself or another rockstar designer…
Where should you put it? What now? Which file version should you use? What the actual frick is a EPS? If you don’t use that new logo, you are not using your $money$ or time wisely. Consistency = Stability
So consistently use that logo in ALL of the following places to level up your stability score + see those donations roll in!
HOW TO UNLOCK YOUR DONOR’S POT-O-GOLD WITH YOUR WEBSITE
It’s that time of year, wether you live in Ireland, tout an Irish sir-name, have an 23&Me to prove your heritage or just love a Guinness - we ALL get to be a bit Irish!
So today, I wanted to take the time to tell you some of my favorite and proven ways to get your donors to give YOUR Nonprofit more of their Pot-O-Gold!
Look for the HELPERS
It’s no question that the world has become scary over the past few days. More so than say 2019. 😊 Our family in particular has dealt with quite a few emotions with the fall of the Afghanistan government, just months after my brave husband was over there, HELPING people heal, no matter the side. Now we see more unrest, more division, more scary things, more unknowns. If there is one thing that has been a constant in how we have approached the past 2 years, it has been to look for the good, the HELPERS and to try and be one ourselves.
I wanted to show you, amazing charity workers + nonprofit champions, that humans are stepping up and making a difference. It might feel impossible right now but look at the small bits that will overwhelm the world. Take heart. See the GOOD. Look at the HELPERS.
SPOTLIGHT - Human Trafficking Coalition of the Palm Beaches
SPOTLIGHT - Human Trafficking Coalition of the Palm Beaches Meet Fiona Wade, Board Member of the 2021 Charity of the Year Winners - Human Trafficking Coalition of the Palm Beaches. Not only is Fiona a passionate, articulate and effective leader in the non profit arena but also a dear friend. Together, Fiona and the HTCPB Board President Laura Cusack allowed me to work through their old website to create something new and polished that will grow with them for years to come.
HOW TO GET A FREE WEBSITE FOR YOUR NONPROFIT (NPO)
Yep! You can get a FREE website. Learn more about my Charity of The Year Award.