THE FIRST 3 THINGS YOUR DONORS WANT TO SEE WHEN THEY LAND ON YOUR WEBSITE
Life is moving, like wicked fast. If someone is going to give your charity FREE money, you better prove your legitimacy immediately. We have discussed at length the things you should have on your charity’s homepage, the website as a whole and other ways to get your donors to open their pockets…
…but what 3 things are the donors looking for that you can do a checklist for right now?!
#1
HTTPS
Guys.. I think I have said this like 20 times at this point. SECURE YOUR SITE! At this point, getting around Chrome’s warning screen is almost impossible for me. And before you Safari users give a smug grin… your’s isn’t much better. Ok, so for my readers who are lost… HTTP(S) is a different connection to HTTP and protects the integrity and confidentially of a donors device and the website. AKA, if you want someone to put in their Credit Card data and you are not sporting an “S” its more than likely not going to happen.
Most CMS or content management systems/ aka your website host like Squarespace (cough) will tack on HTTPS. Other times, if you are using Wordpress, you will need to contact your Domain Provider (like Godaddy) pay a small fee (usually under $20) for them to turn it on
WHAT YOUR DONORS ARE LOOKING FOR:
You Could Be Sending 46% Of Your Hard Won Traffic Away By Not Having HTTPS
#2
DONATE BUTTON
I mean it. TURN YOUR CONTACT TEMPLATE BUTTON into your DONATE BUTTON… like NOW. Your Donors are looking for a way to Donate and they want to make sure its clear and simple to give you money when they feel ready and prepared to do so. Make sure most of your Calls To Action (CTA’s) are DONATE and your know my rule of at least 3 on your homepage at a minimum.
WHAT YOUR DONORS ARE LOOKING FOR:
You Could Be Leaving 15% Of Your Annual Giving On the Table Without A DONATE BUTTON
#3
INFO IN FOOTER
Having a Fat or Enriched footer is all the rage now. And most users will know to go to the bottom to look for extra info that they could not find. This is also the perfect place to put all of your pages that you didnt want to take up valuable space in the main navigation. Place SOCIAL LINKS, CONTACT, DONATE & Any extra page right here.
