BEHIND THE SCENES: Non Profit Client Branding Guidelines
Get a look BEHIND THE SCENES at my branding guidelines. This is the roadmap and guide on how to keep your branding identity aligned after I provide all of the beautiful logo variations that I sent over after a branding project. REMEMBER THIS BLOG WHERE WE WENT OVER ALL THAT I PROVIDE?
These guidelines have been refined year after year, with over a decade of revisions to truly communicate exactly what others need to know to beautifully execute your brand… from this moment forward. I LOATHE as a designer to get a LOTR-sized stack of branding guidelines that I will never read. They are redundant and often times contradict themselves. My version is concise and lets other designers, printers and creators know what they need to stay on brand.
6 THINGS I NEED FROM YOUR NPO BEFORE I CAN BUILD YOUR WEBSITE
Yeah, its never easy to compile the items needed for a website, even a redesign. MANY clients underestimate the work and time it takes to compile everything. So why do I make you gather all the things below?
Because I am not you. You are the expert and angel who is making the world a better place through your cause.
YES, COULD I SPEND HUNDREDS OF HOURS LEARNING EVERYTHING ABOUT YOUR CHARITY AND THEN PULL THIS ALL MYSELF, SURE… BUT THE COST WOULD BE IMPOSSIBLE FOR EVERYONE. So to pass on savings to you, I have streamlined the process to make it as painless as possible.
8 PLACES TO PUT YOUR NEW CHARITY LOGO
Now that you got a snazzy new logo for your nonprofit, either from my FREEBIE, or from myself or another rockstar designer…
Where should you put it? What now? Which file version should you use? What the actual frick is a EPS? If you don’t use that new logo, you are not using your $money$ or time wisely. Consistency = Stability
So consistently use that logo in ALL of the following places to level up your stability score + see those donations roll in!
WHY YOUR ALL-IN-ONE CHARITY CRM IS HURTING YOUR NONPROFIT
So as I discussed last week, one of my biggest of PET-PEEVES of new trend in donor processors and management systems is the ALL-IN-ONE solutions. I honestly do not see ANY benefit of allowing a donor management to also control your website. Put Simply… They have no business in web design. Sure, logging into one place for everything sounds dreamy but what are you sacrificing for it? Let’s chat about that today!
WHY A SPECIALIZED NPO DESIGNER IS THE BEST USE OF YOUR FUNDS
Jack of All Trades…. fill in the blank. We all know the saying but what happens when you have worked tirelessly for your funding through countless revsions of a grant application or lovingly hounding a loaded donor until they finally helped? Having the responsibility of not only morally caring for your cause (cough and changing the world) but ethically managing the funds is DAUNTING. So I get why hiring a specialist would seem like a luxury expense… but let me explain why its not.
BEHIND THE SCENES: Non Profit Client Branding Homework
Get a look BEHIND THE SCENES at my exclusive branding homework and questions that get to the root of your charity. This questionnaire is usually only available to my client but this week I wanted to share with you the kind of service you get when you work with me. So Let’s Jump In!