4 FUN WAYS TO GAMEIFY ONLINE FUNDRAISING
Are you tired of the same old boring online fundraising campaigns?
Do you want to spice up your donors' experience and make them feel more engaged and motivated? If so, you might want to try gamifying your online fundraising!
Gamification is the use of game elements and mechanics in non-game contexts to increase participation, motivation, and fun. Gamification can be applied to various aspects of online fundraising, such as:
#1 GAMIFICATION Setting goals and rewards
You can create a progress bar or a leaderboard to show how much money you have raised and how close you are to your target. You can also offer incentives and prizes to donors who reach certain milestones or levels of giving.
#2 GAMIFICATION Creating challenges and quests
You can design mini-games or tasks that donors have to complete to unlock more donations or rewards. For example, you can ask them to share your campaign on social media, invite their friends to donate, or answer trivia questions related to your cause. OR just create a trivia event as your fundraiser. Everyone LOVES to be a little bit of a “know it all”.
#3 GAMIFICATION Adding badges and achievements
You can reward donors with badges or certificates that they can display on their profiles or social media. Badges can be based on the amount or frequency of donations, the type of cause supported, or the completion of challenges or quests.
#4 GAMIFICATION Making it social and competitive
You can encourage donors to interact with each other and with you through chat, comments, or forums. You can also create teams or groups of donors who compete against each other or cooperate to reach a common goal. Peer to Peer pages do a great job of this but you can amp it up with the incentives discussed above.
Gamifying your online fundraising can help you attract more donors, increase their loyalty and retention, and make them feel more connected to your cause. It can also make your campaign more fun and memorable for everyone involved, so yeah, JUST DO IT.
