WHAT ARE THE FIRST 4 THINGS DONORS WANT TO SEE ON YOUR WEBSITE?

Donor-Focused Website Tips
Written By Dani MacGregor

We talk often about how to design and what to add to create a donor-focused website. AND I often get long-winded about everything you need to add to your website to be fully optimized and donor-focused. But when it comes down to it, what really are the first 4 things donors want to see on your website?

FIRST THING #1 YOUR DONOR WANTS TO SEE

UPDATED WEBSITE + CONTENT. Your website does not need to be cutting-edge or the most flashy thing on the planet, but it certainly needs to have a current annual report, updated events and content that reflects what you are currently doing. If you are constantly saying to people who visit your website, “Oh, that’s not updated” OR “what’s on the website is no longer true”... that kinda needs to change now. 

FIRST THING #2 YOUR DONOR WANTS TO SEE

A DONATE BUTTON IN YOUR MAIN NAVIGATION. This is one of my favorite and simplest tricks to turn mainstream UX into a customized donor-experience. Turn all of your typical “contact us” buttons into DONATE buttons, and you better bet your bottom dollar that the most prominent button, in your main navigation better be a BIG, BOLD, DONATE button. 

FIRST THING #3 YOUR DONOR WANTS TO SEE

FINANCIAL PROOF. This can take the form of expression in many ways but ultimately, they want to see if you are legit. Here are some things that you can make super visible that donors want to see:

  • Transparency Badges

  • Awards

  • Annual Reports

  • Testimonial Statements

  • Impact Stats

FIRST THING #4 YOUR DONOR WANTS TO SEE

CONSISTENT BRANDING.  If you are a long time reader, you will know one of my favorite phrases… “Consistency in branding = Stability. Without it, you look flakey AF”. Have a designer (wink wink) make some brand standards for you and help you apply them to your website for a cohesive experience.

There you have my first 4 things a donor looks for on your website.

IF you want the more long-winded version where we talk about ALL of the must-haves on your nonprofit website… make sure to get that freebie here. 

ALWAYS on your side + team

Cheers,

 
 

Want more FREEBIES JUST for charities?!?

GET MORE FREE STUFF NOW

OTHER POSTS YOU MIGHT LIKE

Dani MacGregor

Web + Graphic Designer with 10+ years of non-profit and creative experience. I have a soft spot for pretty much every cause and charity. I admire all non-profits for their work in every issue and value their contribution in making the world a better place.

Through her blog “Thistle While You Work” this seasoned charity professional shares in-depth knowledge, skills and tricks to open your donors hearts and pockets. She has worked with every type of charity - religious, children, educational, medical, animal, conservation and human rights. Plus she has made over 70+ websites for non profits, thought leaders, authors and even the famously fun Hard Rock.

https://www.thecharitydesign.co
Previous

DOES YOUR NONPROFIT NEED A NEW WEBSITE? ENTER TO WIN A FREE CHARITY WEBSITE HERE
Next

6 WAYS YOUR WEBSITE MIGHT BE HURTING YOUR ORGANIZATION (PODCAST)