MEET THE FORCE BEHIND THE CHARITY DESIGN CO AND DISCOVER HER "WHY"
Hi! If you are new here you might be wondering who and what this place is…. well. Let me explain.
THE CHARITY DESIGN CO is a place for nonprofits. It’s a resource that helps make web and all digital tools for charities as uncomplicated as possible, including… designing donor experience websites that open donors hearts and pockets.
TOP LEVEL Squarespace Expert
So Who Is Dani of The Charity Design Co? Dani MacGregor is a graphic and web designer with 13+ years of contract and full time in house design experience with start ups, charities and big national brands. Dani has been contracted to design for large brands like FORBES and even hired by the famously fun Hard Rock (where she worked as a full time in-house designer for over 2 years). The Charity Design Co’s websites help nonprofits attract more volunteers, donations and make a bigger impact.
The WHY:
from Dani MacGregor
It was just an entry level position at an art museum, my DREAM JOB… or so I thought. A few months into my new job, the staff needed the background of an image removed for an internal HR poster. I said I could do it, just get me Photoshop. 24hrs later, I had the program and was starting to take over the contracted design agency’s work. Before long, I was creating all of their Member Previews and Special Event invitations.
After I left the art museum and entered motherhood in 2010 with our first daughter. I was still restless and couldn’t shake my tireless entrepreneurial spirit. I tried numerous projects to keep me busy and fill the void, a baby concierge service to name one. (My sweet husband and I still laugh when we get junk mail for that one). Little did I know what was just around the corner.
In 2012, our second daughter was born, our peanut. Between leaving the museum and her birth, I was still being asked to help and work on print and web projects. The projects were not consistent. But with peanut, something clicked, something snapped into place. I was having so much fun making the graphic projects and referrals kept growing, I just knew this could be legit. I formulated packages, services, prices and a plan. Enter Calliope.
From 2013 till 2021, I worked under the alias of Calliope. After our son was born in 2014 I was even starting to be offered percentages of start ups in addition to payment as my contributions continued to grow. I was serving every type of client that would show up in my inbox and I learned so stinking much. Somehow, with the growth, more and more non-profits ended up at my door step. I found myself giving more and leaving my desk each day with a bigger smile after helping the charities. Outside of my family, I had found my heart purpose.
You see, creativity and generosity are in my DNA—I'm the granddaughter of a printer, docent, grant writer and welder. I am also the daughter of ministers and a special needs teacher. So trust me when I say, giving and creating aren't just what I do, they're who I am!
So that’s a bit about me, The Charity Design Co. Please explore more and grab some freebies.
