HOW CHARITIES CAN SCORE COMPLETELY FREE DIGITAL ADS FROM GOOGLE
Excuse me?!? Dani! FREE?!
The Word and reputation on the interwebs is that Google Ads are EXPENSIVE! (And they are not wrong.) But what if I told you that 501(c)3 nonprofits can apply for the Google Ad Grant where your nonprofit can spend up to $10,000 a month in FREE Google ads, would you listen?
You may be thinking, ok but we probably don’t qualify. Why is utilizing this Google Ad Grant so important? Why do we even need to activate this FREE Gift from Google? All of those answers + more below.
HOW DO YOU KNOW IF YOU QUALIFY?
To be eligible for the Google Ad Grant, your nonprofit:
must be a 501(c)(3) tax exempt status if you’re operating in the United States
have a solid website
and agree to Google’s terms and conditions
* Schools, hospitals, or government agencies are not considered eligible nonprofits.
How long does it take to apply?
The time that it can take can vary based on lots of factors but working with quality services like The Charity Design Co and Nonprofit Megaphone make this easier and faster. Nonprofit Megaphone boasts a 100% approval rating so aligning with them to get you set and approved is a no brainier!
WHY IS THIS GOOGLE AD GRANT SO IMPORTANT?
When you need to know if your rash is just a rash or a cause for concern you ask google don’t you? You compare pictures or scour the message boards for other accounts and tales of itchy rashes that lead to death or mutation into a fierce fae warrior? Or is this only me? Well the point is, we consult the internet for everything. For making decisions on our doctors, schools, groceries and even romantic partners (thank god I found my Georgie before online dating because that whole scene seems incredibly terrifying).
MAIN TAKEAWAY, everyone goes to Google for everything! And have you noticed those top hits? Those ones with the cute little “AD” next to them? They cost a ton and when you are a nonprofit, you do not have a ton to be spending on advertising. And guess what?!? Google for Nonprofits knows this! They have a WHOLE team dedicated to helping you, your nonprofit organization and giving you FREE $$ to get that top hit! BUT, it does take some work. You need to get verified, maintain the account, feed the account and meet requirements for the Google Ad Grant.
SO LET’S IMAGINE A WORLD where you can count on getting that top AD spot for your top search terms and key words, all for FREE from Google? This leads more donors, volunteers and sponsors to your websites front door, eager and ready to get involved because they came looking for you! Sounds pretty amazing HUA? Take this visualization further and entrust your account’s management to THE experts at Nonprofit Megaphone who will manage and maintain the Grant so you don’t have to do a thing.
WHY DO WE EVEN NEED TO ACTIVATE THIS FREE GIFT FROM GOOGLE?
If someone came up to you and offered $120,000 in Grant funds to be used for gaining more donors, volunteers, recognition, awareness and sponsors WOULD YOU TAKE IT? I can’t imagine anyone involved in a charity or nonprofit turning it down. But that is exactly what you are doing when you ignore this FREE gift from Google by not activating and using it. You are saying NO to FREE opportunity, FREE exposure and FREE support. Please tell me you are thinking, “Well, when you put it that way Dani, geez.”
Now, this ad account can be a lot. It’s a lot to maintain, set up and keep compliant… well enter my friends and Google Ad Grant preferred servicers for nonprofits NONPROFIT MEGAPHONE.
MORE ON NONPROFIT MEGAPHONE
Take your next step to being seen.
MAKE AN IMPACT
Use NONPROFIT MEGAPHONE to manage your Google Ads with Google for Nonprofits.
Here’s why they are THE EXPERTS for managing your Google Ad Grant Account:
They are specifically dedicated to working on the Google Ad Grant, they do not provide any other services outside of the Google Ad Grant
Their Grant Managers choose accounts they connect with, so they are passionate about your mission too!
They have built a number of proprietary tools to make our Grant Managers even more effective in optimizing your Google Ad Grant.
Their dedicated team of specialists working on your account have completed months of rigorous training, passed certifications, and learned all of the grant management best practices.
They offer a variety of Add-On Services to provide additional value, such as content creation.
They have a direct relationship with the Google for Nonprofits team and the Head of the Grants program allows them to get answers quickly and stay up-to-date with new developments.
They collaborate with your team to ensure alignment with your goals and mission
