5 EASY WAYS TO CREATE UNFORGETTABLE DONOR EXPERIENCES ONLINE

Donor-Focused Website Tips
Written By Dani MacGregor

In the world of nonprofit fundraising, creating memorable experiences for donors is crucial for building long-lasting relationships and increasing support for your cause. With the shift towards digital fundraising, it's important for organizations to find ways to engage donors online in meaningful ways. Here are your 5 easy ways to create unforgettable donor experiences online that will help you stand out from the crowd and inspire continued support.

  1. DONATE / GIVE ONLINE

    Make it easy for supporters to contribute by embedding a donation button on your website using the code from your Donor Management software. If you're using a closed system like Network For Good, outlink as a last resort.

  2. IMPACT PAGE

    Showcase your impact and highlight how you're changing the world. If you lack enough content for a full page, display a number ticker on both your homepage and donation page.

  3. RESPONSIVE WEBSITE w/ HTTPS

    Update your website to include a responsive design and ensure secure browsing with HTTPS. Without these, you risk losing out on donations.

  4. YOUR EIN

    Display your EIN on your website so donors can easily find and research you. If possible, add transparency badges to emphasize your commitment to open finances.

  5. ADA COMPLIANCE + LEGAL STATEMENTS

    Utilize the UserWay widget for free to ensure ADA compliance, and include your cookie policy, terms of use, privacy, equity, and accessibility statements on your site. Have a lawyer review these or purchase templates online.

 

Creating memorable experiences for donors is essential for strengthening relationships and boosting support for your cause, particularly in the digital fundraising landscape. To facilitate easy donations, embed a donation button on your website. Showcase your organization’s impact through an engaging impact page, or consider a number ticker if content is limited. Ensure your website is responsive and secure with HTTPS to avoid losing potential contributions. Transparency is key—display your EIN and consider adding transparency badges. Finally, prioritize accessibility and compliance by leveraging free tools like the UserWay widget and including necessary legal statements on your site. By implementing these strategies, you can inspire ongoing commitment and support from your donors!

ALWAYS on your side + team

Cheers,

 
 

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Dani MacGregor

Web + Graphic Designer with 10+ years of non-profit and creative experience. I have a soft spot for pretty much every cause and charity. I admire all non-profits for their work in every issue and value their contribution in making the world a better place.

Through her blog “Thistle While You Work” this seasoned charity professional shares in-depth knowledge, skills and tricks to open your donors hearts and pockets. She has worked with every type of charity - religious, children, educational, medical, animal, conservation and human rights. Plus she has made over 70+ websites for non profits, thought leaders, authors and even the famously fun Hard Rock.

https://www.thecharitydesign.co
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