5 FREQUENTLY ASKED QUESTIONS (FAQs) YOUR NONPROFIT NEEDS TO STEAL
Umm, we all know THESE people at our special events “no”?!
If you’re a nonprofit, you know (and I know) that your website is essential to your organization's success. It’s where you showcase your impact, showcase your mission, and inspire people to get involved, its working for you when you are asleep. But, there are a few key things that your website needs to make sure you’re effectively communicating your message to your audience. Specifically, you need to include the right frequently asked questions (FAQs) on your site. \
So, let’s uncover the five key FAQs your nonprofit needs on its website, and why they’re so important.
FAQ #1) What is your mission?
Your nonprofit’s mission is the heart and soul of your organization. Without this statement, it’s challenging to communicate your impact to potential donors or volunteers. Make sure that your mission statement is front and center on your website, with a clear, concise, and inspiring call-to-action. BUT add it here too. Not only will it re-enforce your SEO keywords BUT it will also help drive it home for your audience. Having a strong mission statement will be a key factor in retaining potential donors or volunteers.
FAQ #2) What are Your Programs/Services?
While your mission statement tells your audience what you do, your programs/services page explains how you do it. This page should be as clear as possible, explaining the services you provide and how you do what you do. It’s essential to incorporate impact stories & stats on this page, citing how you have helped individuals or communities. Also, don't forget to include the physical locations where programs are available (if applicable). The Program/Servies page should help your audience visualize their where their funding goes.
FAQ #3) How Can I Get Involved?
Lots of people genuinely interested in your charity want to get involved. They may not have the means to donate or have the time to volunteer physically. Thankfully, there is more than one way to get involved. Offering various ways like; donating, volunteering, hosting events, online promotion and more, on your website will attract different types of people interested in your organization. Don't forget that this is a great opportunity to draw in people who have different skill sets and a passion to give back.
FAQ #4) Why Should I Donate/Volunteer?
One of the most important FAQs your nonprofit needs to answer is why somebody should support your organization. We all want to know how our contributions will make a difference. A good way to showcase this is to share your nonprofit’s impact stories and achievements on social media. For instance, did a donation lead to the successful completion of a project? Did a volunteer make a significant impact in people's lives? Sharing success stories and progress will help build your donors' confidence and encourage ongoing support.
FAQ #5) How Will Funds Be Spent?
Many people want to understand precisely where their donations will be spent. Your website should provide that necessary information and give clarity on how donations will be used. Being transparent about how funds will be spent is crucial to building trust with your audience. Don't forget to update this page periodically too.
HERE ARE SOME FREEBIE OTHER OPTIONS:
How do I register for an event?
How can I receive updates about the organization?
Are donations tax-deductible?
How can I access resources related to the nonprofit?
How can I provide feedback about the organization?
What are the upcoming fundraising events?
Adding FAQs to your nonprofit's website is one of the most effective ways to communicate clearly and transparently with your audience. A good FAQ page can answer your donor’s questions, help them to donate (umm… win win), volunteer, and spread the word about your mission. These five frequently asked questions are just the basics; your website should adapt as your organization grows and evolves. Remember, the goal is to provide clarity to your audience on how their support can impact and make a difference in people's lives. So, consider these FAQs, add them to your site, and keep engaging your audience to make an impact.