Sometimes you brain just “can’t” anymore. I get it. So here is some effective CALLS TO ACTION that are exclusively for non profits that get donors to CLICK.

This week, you have full permission to STEAL these CTAs for your charity! Feel free to tweak them with your keywords too for added impact.

#1 CALL TO ACTION

CHANGE THEIR LIVES · DONATE

This CTA is effective because it shows that a single donation, no matter the denomination can literally change the lives of those in your cause. Add to this an emotional image and you have yourself a stupidly impactful call to action that will get your donors clicking.

#2 CALL TO ACTION

DONATE TO MAKE A REAL DIFFERENCE

This CTA pulls on those avatars who need to see impact and purpose in their donations and philanthropic contributions. Add to this CTA an impact statement OR stats of impact, and you are golden!

#3 CALL TO ACTION

DONATE NOW

Now, this CTA is effective because it’s simple and creates urgency in the most simple way. “NOW” can be replaced with “TODAY” and wherever you are stuck and only have “DONATE” add a simple “TODAY” or “NOW” + add instant urgency.

#4 CALL TO ACTION

REAL IMPACT | DONATE

Using this CTA again appeals to those avatars who need impact and proof to give. Once again, add those impact statements OR stats of impact, and you are golden! Substitute the | to a · or any sort of divider to help create emphasis and readability.

#5 CALL TO ACTION

GIVE US YOUR MONEY

A little honesty and cheekiness never hurt. Have some fun with your donors and be upfront and real with what you need and want. Getting them to smile and click is an instant win.

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